Creating a Pipeline of Engagement: From Admittance to Alumni Advocacy
How do you build a culture of alumni engagement that begins before students even arrive on campus—and continues long after graduation? This session explores how the Carolina Covenant program at UNC Chapel Hill has developed a comprehensive “Pipeline of Engagement” that connects students and alumni at every stage of the academic and post-graduate journey. Beginning with Admitted Student Receptions by county, alumni are invited to welcome and support newly admitted students, fostering early community ties. Throughout the student experience, alumni are integrated into events and programming, reinforcing a culture of mentorship and giving back. As students approach graduation, they participate in a robust Career Fair where 50 alumni advocates offer industry-specific advice and networking opportunities. Post-graduation, young alumni are supported through alumni-to-alumni networking events that promote continued connection and career development. This pipeline is guided by a strategic Alumni Advisory Board, which provides annual feedback and alignment with institutional goals, and supported by an Executive Board of top donors, who help drive fundraising and philanthropic efforts. Participants will leave with a framework for building their own engagement pipeline and a toolkit of ideas to adapt at their institutions.