The Changing Ecosystem of College Athletics: The NIL Factor
9:00 AM - 10:15 AM CT
Speaker(s): Maura Smith, Associate Commissioner, Governance & Compliance, Sun Belt Conference, Nico Yantko, Director of Athletics, Murray State University, Bill Doerr, Assistant Dean, Emory University, Jordan Harmon, Deputy Director of Athletics / Chief Revenue Officer, Austin Peay State University
Plenary
The world of college athletics is undergoing a profound transformation. This session dives into the primary factors contributing to this new reality, exploring how recent shifts are redefining roles, responsibilities, and expectations across the board.