From Brand to Belonging: Leveraging University Licensing, Alumni Partnerships & Athletics to Drive Merchandising Impact
9:00 AM - 10:00 AM CT
Speaker(s): Krista Harrell, Associate Vice President of Alumni Relations, [email protected], Old Dominion University, Brian Eubank, Executive Director of Licensing, Old Dominion University, Jordan Prewitt, Senior Director of Athletic Events & Partnerships, University of Tennessee
Elective Session
This panel will explore how institutions can strategically align University Licensing, Alumni Relations, and Athletics to develop meaningful and effective merchandising efforts. Panelists will share practical insights and real examples of partnerships with alumni and athletics that support brand integrity, drive engagement, and meet institutional goals. Attendees will leave with a clearer understanding of how to approach merchandising as a collaborative tool that strengthens connection and impact.