Long considered primarily a research and portfolio support function, prospect development is emerging as a key strategic partner in driving fundraising growth. This session features a case study from the University of Tennessee Foundation, where a collaboration with Huron | GG+A redefined the role of prospect development within a high-performing, multi-campus advancement organization. Informed by benchmarking data from over fifteen leading institutions, the initiative progressed from issue identification to in-depth analysis, solution design, staffing recommendations, and structural realignment culminating in the implementation of a new, integrated and aligned prospect development model. Attendees will gain practical insights into aligning prospect development capabilities with institutional fundraising priorities, and explore strategies to evolve team structures, services, and capabilities. The session will highlight how a proactive, data-informed approach can elevate the role of prospect development, deepen fundraiser support, and enhance overall philanthropic performance.