Join a William & Mary Digital Gift Officer for an innovative session on cultivating entrepreneurial thinking within advancement. Explore how W&M identified and engaged the “unassigned top 10% of the pyramid” through data-driven strategies, personalized video outreach, and virtual donor visits, uncovering valuable donors previously overlooked. Discover how the W&M team built a high-performing Digital Gift Officer (DGO) program from scratch in just 8 months through a cadence-based approach to philanthropy and achieving record-breaking results.

This session will offer actionable insights into harnessing data and technology to scale 1:1 donor relationships and build sustainable revenue streams in academic fundraising. Gain practical strategies to apply these techniques to your own advancement efforts and drive transformative outcomes.