It has been said that 'corporate philanthropy is an oxymoron.' Over the past decade, many corporations have scaled back their engagement and support for colleges and universities. Given this reality, how can professional fundraisers at any stage of their careers achieve success for their campuses and themselves?

Drawing on over two decades of experience in corporate development, and armed with a sense of humor, Mark Nolan, the inaugural Associate Vice President of the Office of Corporate Engagement at the Georgia Institute of Technology, has become a sought-after speaker. He has shared his insights at UIDP (the University Industry Demonstration Partnership), NACRO (the Network of Academic Corporate Relations Officers), Salesforce events, and CASE’s Annual Conference for Corporate and Foundation Relations Officers held in Chicago in May 2024.

Mark is frequently consulted by leaders at colleges and universities of all sizes for his perspectives on the evolving landscape of corporate investments, the necessity for organizational change, prospecting, revenue growth, and metrics in corporate relations offices. He also advises on the skills needed to accelerate one's career in this rapidly growing field. This session will explore the development and implementation of Mark’s nine-channels of engagement framework at Georgia Tech, which can be adapted by any college or university.