In today’s fast-paced media landscape, how we communicate during breaking news and crisis situations can shape public perception, institutional trust, and stakeholder relationships. This open dialogue session invites communicators, alumni engagement professionals, and other advancement leaders to share experiences, challenges, and strategies for navigating urgent and sensitive situations.

Through guided discussion, we’ll explore:

How communicators can craft timely, authentic, and effective messaging

The role of alumni and donor relations in maintaining trust during crises

Strategies for internal collaboration between marketing, stewardship, and leadership

Lessons learned from recent real-world examples

This session is designed as an open, solutions-focused conversation where all perspectives are valued. Whether you’re crafting messaging, managing relationships, or responding to stakeholder concerns, join us for a dynamic discussion on communication in times of change.