Whether you're launching your institution's first comprehensive campaign or developing a strategic approach to a specific fundraising initiative, the challenge of building a campaign strategy from the ground up can feel overwhelming. This comprehensive session provides higher education advancement professionals with a systematic, literature-based framework for developing robust campaign strategies that drive sustainable fundraising success.
Drawing on established strategic planning theory and contemporary campaign research, participants will learn to apply proven planning methodologies to fundraising contexts. The session introduces the adapted S.C.R.A.T.C.H. Framework, providing a step-by-step roadmap for campaign development from initial conception through successful execution.
This interactive workshop moves beyond anecdotal advice to provide evidence-based tools that advancement professionals can immediately apply to their campaign planning process, regardless of institutional size or campaign scope.