To ensure the right people are in the room and to maximize the return on every interaction, Boston College has adopted a collaborative, data-informed approach to campaign event planning. Central to this approach is a simple yet scalable scoring model that leverages both engagement metrics and research data—such as giving history, volunteerism, event attendance, and wealth indicators—to identify high-potential prospects in each market. This model has proven especially effective for building invitation lists for mid-sized events in secondary markets, where deeper prospecting is necessary beyond known donors and managed portfolios.

Beyond improved attendance and giving outcomes, this model has strengthened cross-team collaboration, increased operational efficiency, and informed strategic decision-making well beyond campaign programming.