Good digital communications aren’t about doing more or being cleverer—they’re about making thoughtful choices that help donors understand why a message is meant for them.

This session explores how segmentation, timing, and storytelling work together to strengthen email communications in advancement. Drawing on real examples from Choate Rosemary Hall’s Annual Fund, you’ll see how small, intentional shifts in tone, acknowledgment, and framing can make outreach feel more personal and more effective. Participants will leave with a practical framework they can apply immediately—and greater confidence in the work they’re already doing.