Designed for those with fewer than two years of advancement experience, this workshop explores the fundamentals of advancement across all disciplines (advancement services, alumni relations, fundraising, marketing and communications). Additional topics will include building a culture of generosity and the power of mentorship.
Preconference Workshop

Integrated Advancement Workshop

Designed for those with fewer than two years of advancement experience, this workshop explores
the fundamentals of advancement across all disciplines (advancement services, alumni relations,
fundraising, marketing and communications). Additional topics include building a culture of
generosity and the power of mentorship.

Time: 8:00 AM – 11:45 AM ET

8:00 – 8:30 AM

Registration and Breakfast

8:30 – 9:30 AM

Introduction to Integrated Advancement

(Based on free CASE online course)

Participation in this session will equip attendees to:

• Differentiate between the core disciplines that make up educational advancement
• Identify the core competencies advancement professionals must develop
• Define the principles, ethics, and job responsibilities that encompass each discipline
• Review the key resources that support advancement professionals in their career journey

Speaker: Jen McGrath, MIT

9:30 – 10:00 AM

Stretch Break

10:00 – 11:00 AM

Building a Culture of Generosity

What does a thriving culture look and feel like? How do you identify what is working and what can
be improved via the following pillars — engagement, giving, and volunteerism? In this session,
explore integrated advancement strategies and frameworks that you can apply to enhance your
institution’s culture.

11:00 – 11:45 AM

The Power of Mentorship and Closing Remarks

Mentoring boosts confidence, develops skills, enhances engagement, and supports inclusion —
for both the mentor and mentee. This session will focus on the power of mentorship and key
elements that make up strong mentoring programs. Participants will be matched with a mentor
and have the opportunity to connect onsite to learn how to get the most from the conference experience.