Many of us in higher ed have an email marketing problem. We rely too heavily on emails to communicate with our alumni, contributing to growing fatigue, disengagement, and worst of all, unsubscribes. This impact can be felt across alumni engagement and development efforts, and gets in the way of the mission-critical work we do.

At Dartmouth, we were no different. With 17.5% of our alumni population unsubscribed and another 17.5% unengaged, we knew we needed to take action to engage our alumni and better their email experience before we lost them for good.

In this deep dive, we’ll show you how centralizing our email efforts—from 10 marketing communities to 1, and dozens of contributors to a small core team—revolutionized our email marketing and our alumni engagement.