Across higher education, more than 95% of donors sit outside of managed portfolios, receiving only direct mail and mass marketing. The result: rising donor lapses, weaker major gift pipelines, and growing pressure to earn attention year after year.
In this session, three institutions will share how they're using Virtual Engagement Officers (VEOs) to scale personalized outreach and strengthen donor relationships that traditionally go under-engaged.

La Salle University is using a VEO to strengthen donor retention and build a more strategic pipeline, focusing on scholarship donors and annual giving prospects with demonstrated loyalty or potential. With limited staff capacity for 1:1 outreach, the team saw an opportunity to ensure more donors receive timely, mission-aligned communication that supports deeper development work.
Sacred Heart University's approach centers on expanding alumni engagement, increasing participation rates, and growing the annual giving pipeline. Early results show strong signs of progress as the team works to turn broader outreach into sustained donor relationships.

Bloomsburg University Foundation is leveraging VEO technology to extend their outreach capacity and build stronger connections with donors who previously received limited personal engagement.
Discover how these institutions are using AI-powered outreach to engage overlooked donor segments, extend the reach of their advancement strategies, and lay the groundwork for stronger long-term results.