With new leadership and a strategic plan in place, the development team at Penn Libraries faced the challenge of translating an ambitious vision into language donors would understand, be inspired by, and ultimately invest in. Learn how the team navigated those crossroads by engaging the staff and board, handling unexpected detours, and how their path forward could be the roadmap for your institution’s success. Blending presentation, panel discussion, and audience interaction, this session will leave attendees with a better understanding of how to effectively communicate with donors about big goals when you’re not yet in a campaign.