Managing the Message: What Works, and What Doesn’t When Crisis Hits Advancement
10:45 AM - 11:45 AM ET
Speaker(s): Tracy Sweet, Chief Communications Officer, Phillips Academy, Andover, Kassandra Jolley, Vice President for College Relations, Mount Holyoke College, Chris Ferrara, Deputy Vice President for Strategic Communications, Columbia University, Shomari White, Chief Operating Officer, Development and Alumni Relations, George Washington University
Elective Session
In times of crisis, clear and strategic communication is essential across every facet of advancement services—regardless of position. This engaging panel features representatives from communications, public affairs, volunteer management, and donor relations, each offering unique perspectives on how crisis communication shapes their responsibilities and interactions.
We'll hear from communications and public affairs professionals about crafting talking points, collaborating across departments, and ensuring everyone is equipped to address sensitive issues. Team members who regularly interact with donors and volunteers will share firsthand what information and support best empower them to handle challenging conversations with confidence.