What makes someone a major donor—and how do they learn to give? This session explores groundbreaking qualitative research on how high-net-worth individuals develop a philanthropic mindset over time. Through in-depth interviews with major donors to higher education, Dr. Alexis Peter Salsedo-Surovov uncovers how adult learning, social influences, and institutional engagement shape lifelong giving behaviors. Attendees will gain fresh insights into the donor development process and leave with practical strategies to cultivate generosity through mentorship, reflection, and intentional engagement. Ideal for advancement leaders seeking to build deeper, more sustainable relationships with donors.