Giving days have become a key part of any annual fund’s strategy, and many institutions have been running at least one giving day per year for several years now. The advantage of this depth of experience is that we are now able to make data-driven decisions as to the timing and frequency of giving days, as well as the structure of giving challenges, that work best for our particular institution. However, it can also be challenging to make sure that our giving days capture our audience’s attention when we are running these types of events at least once every year. Kent School and Westminster School have both tried different approaches to giving days (to varying degrees of success!), and we look forward to sharing these in depth, as well as soliciting input from the audience in this interactive presentation.