Catflix & Collaborate: Bold Branding + Pop Culture + Teamwork = Giving Day Success
What do Netflix, campus-wide collaboration, and smashing fundraising goals have in common? Cheshire Academy’s 1794 Challenge.
At Cheshire Academy, we ditched the boring and dove headfirst into a Netflix-inspired annual fund campaign that turned heads, opened wallets, and most importantly - brought our campus community closer together than ever before. Through a dynamic partnership between the Marketing & Communications and Advancement teams, and with the support of our cross-campus 1794 Committee (yep, it includes everyone from coaches to dorm parents to faculty stars), we created an immersive donor experience that showcased the impact of giving in a bold, new way.
From blockbuster-worthy trailers to custom movie posters featuring real faculty, staff, and students, we put storytelling center stage and gave our donors a front-row seat to the magic happening every day at Cheshire Academy.
This session is for anyone ready to shake up their annual fund, boost collaboration between departments, and think bigger (and weirder—in the best way). You'll leave with:
Creative campaign ideas
Collaboration strategies that actually work
and practical takeaways you can tailor to your own school's unique culture
Spoiler alert: We made it happen with limited resources!
Bring your popcorn—we’re rolling the credits on cookie-cutter fundraising. Catflix is now streaming, are you ready to watch?