In today’s changing landscape, are you wondering how to keep increasing the impact of your campaign events? Discover how Yale’s For Humanity Illuminated campaign tour creates and offers immersive programming and experiential engagement opportunities to connect with our most important audiences, while also adapting to changing internal and external environments. These events can boost your ability to tell your campaign’s story and your institution’s story, fostering greater engagement with friends, alumni, and donors while advancing campaign goals.We will share how our practical approach—integrating strategic storytelling into programming, designing immersive engagement experiences, and collaborating with key internal partners across campus and alumni networks—can lead to well-crafted, thoughtfully produced campaign events. Learn how to apply these strategies and tactics at all levels of institutional investment and campaign scope as you plan your long-term and multi-year campaign events. Join an engaging and honest interactive discussion about what’s working, what was planned (and unplanned), and how the tour has evolved as we responded to internal changes and external world events.