Alumni Event Series: Crafting Experiences That Connect, Cultivate & Convert
Elevate your alumni engagement strategy through programs that connect institutional pride to philanthropic impact. This session highlights how Syracuse University’s Office of Alumni and Constituent Engagement designed and delivered dynamic event series programs in key regions to drive alumni engagement, deepen relationships with fundraising prospects, and convert participation into meaningful philanthropic support during its recently completed Forever Orange Campaign.
Drawing on case studies from Syracuse University’s signature programs around cultural interests, sports, lifelong learning, and professional development, participants will explore how to design scalable, high-impact events, with an integrated approach to fundraising and engagement outcomes. Discover how to harness faculty expertise, partner with colleagues across advancement, leverage alumni networks, and amplify institutional stories to create programs that resonate with a variety of audiences, from recent graduates to principal gift-level donors.