60 Ideas In 60 Minutes: Researched, Road-tested Ideas for Your Print Publications
2:45 PM - 3:45 PM ET
Speaker(s): Erin Peterson, Owner, Capstone Communications, Melissa Andreychek, Senior associate director of communications, University of Maryland
Competencies: Strategic ThinkingIndustry/Sector Expertise
Experience Level: Level 2- Emerging Early CareerAll Levels
Elective Session
In this lightning-fast session, we’ll condense decades of higher ed print communications experience into 60 ideas that you can use TODAY to make your print publications more read, more loved, and more valuable — and expand their impact beyond the printed page. From optimizing your print publications for the coffee table, to techniques that can make your headlines 8x more engaging, to leveraging modular story structures to create highly readable brand-aligned content: participants will come away with concrete ideas that they can implement immediately and make a real difference for their publications and communications.