Community college presidents and chancellors face immense pressure to deliver results: enroll more students, raise more public and private funds, engage more alumni, develop more corporate partnerships, and get more “good” publicity ... to name a few. Let’s talk about what’s working and lessons learned from what isn't. We will dive into challenging questions including: • How can advancement efforts align to support strategic enrollment management efforts? • How much time and effort should we put into alumni relations? • How can advancement efforts support workforce development priorities of the college and community? • What are the most effective fundraising strategies (and is my college raising as much as it should)? • How can I advance the college’s brand and my personal brand more favorably in the media and with stakeholders? Those who register for the pre-conference will be invited to submit questions and topics ahead of time to be added to the discussion. Dr. DeAnna Burt-Nanna, President of Monroe Community College, will lead the discussion and draw on the experience and expertise of everyone in the room, so plan to share your successes and challenges. Please note that you must be a current or incoming community college president or chancellor to register for this pre-conference. Foundation presidents/CEOs should not register for this event. *Separate registration required