About half of Americans (48%) say they have a great deal or quite a lot of confidence in community colleges, compared to one-third (33%) reporting the same level of confidence with four-year colleges and universities, according to the Lumina Foundation-Gallup “Confidence in Higher Education” survey from July. Our timing is perfect for community college advancement leaders to turn these good vibes into better relationships —but how? How do community colleges convey to their constituencies that they are worthy of financial support beyond tax dollars and tuition? What should they highlight, and what approaches will give community colleges the best return-on-investment? This presidents’ panel, moderated by Sue Cunningham, CASE President and CEO, will offer perspectives on these issues, provide inspiration, and set the stage for the conference.