LinkedIn is the #1 platform for professional engagement — how can universities harness it to build pride, strengthen relationships and deliver measurable results? Home to Oregon State University’s largest social following, and widely considered the most trusted social network, LinkedIn is a cornerstone of the social strategy for both Oregon State University and the OSU Foundation. Our social teams collaborate closely to amplify impact across organic and paid campaigns - and we have learned A LOT that we are excited to share with you!

In this session, we’ll share practical examples of how to empower internal advocates (such as executives, volunteer leaders and employees) to build trust, reputation and engagement, and how to break silos between institutional channels so everyone wins. Through a mix of presentation and interactive breakout discussions, you will learn actionable strategies to elevate your personal and your organization's LinkedIn presence and build a toolkit for measuring success. *CPE Credit: Attendees can earn up to 1 CPE for this session.