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Conference for College and University Foundations 2025

The Role of Advancement in an Effective Presidential Transition Plan

Tuesday, April 1, 2025
9:30 AM - 10:30 AM CT
Speaker(s): Kristin Watkins, Vice President, Donor Engagement & Chief Marketing Officer, Oregon State University Foundation
Competencies: Strategic ThinkingLeadership
Experience Level: Level 2- Emerging Early CareerLevel 1- Early Career
Elective Session
Fundraising
Communications and Marketing

Presidential transitions are a pivotal time for higher education institutions, but they don’t always happen when or how you’d expect. In the recent past, Oregon State University has experienced both planned and unplanned transitions. The OSU Foundation has learned that the way advancement offices manage relationships with donors, friends and alumni during these times is essential to the future of the university. Using concrete, real-life examples, this session will walk attendees through how Foundation and alumni teams can shape presidential transitions and foster strong presidential relationships with key audiences by creating a strong plan with measurable goals, tactics, milestones and impact reporting.

*CPE Credit: Attendees can earn up to 1 CPE for this session.

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Engagement Crisis Management Donors Major gifts

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