Tired of chasing down emails, outdated mailing addresses, and job information? Learn how one school leveraged strategic—and sometimes sneaky—methods to refresh alumni contact data without making it feel like a chore. In this session, the team shares how they embedded data collection into quick five-minute surveys, incentivized updates through visible contact displays at events and online, and used an alumni portal with gated features that encouraged logins and profile updates. They also collected deeper insights through thoughtfully designed, well-timed alumni surveys to maximize participation and integrated all updates seamlessly back into the database through efficient tech workflows.