Small Team, Big Impact: Personalizing Outreach and Engagement at Scale
How can a small advancement team create meaningful donor connections, increase participation, and empower volunteers—all while keeping efforts manageable and impactful? At Forsyth Country Day School, Aaron Craven, Director of Philanthropy & Community Engagement, has developed a highly personalized communication strategy centered on thoughtful email and text outreach. From LYBUNT renewals to student-led giving campaigns and alumni engagement events, he'll share real-world examples of how strategic segmentation and engaging messaging can energize your community, increase giving, and scale your impact without scaling your team. In addition, we'll delve into the broader industry trends and data points that will explain why Forsyth Country Day School's efforts exceeded their desired outcomes and how you can adopt similar strategies to elevate your own fundraising efforts.