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CASE-NAIS Independent Schools Conference 2026

Reimagining Strategic Plans: Bringing Vision, Brand, and Story to Life

Sunday, January 25, 2026
4:45 PM - 5:45 PM PT
Speaker(s): Dan Duncan
Competencies: Strategic ThinkingIndustry/Sector Expertise
Experience Level: Level 2- Emerging Early CareerLevel 3- Practicing Mid Level Career
Elective Session
Advancement Services
Communications and Marketing

Most strategic plans gather dust. This session explores how schools have turned their plan into a digital storytelling platform, inspired community engagement and drove lasting impact. Discover how, in partnership with Interactive Schools, traditional five-year plans were reimagined as a branded, interactive experience that reflects each institution’s identity and fuels real momentum.

We’ll unpack how a bold visual identity, microsite, and content strategy can transform a strategic vision into something the entire community can rally behind. From campaign-style rollouts to embedding storytelling into everyday school life, this session offers a practical, creative roadmap for turning your strategic plan into a living, breathing communications tool.

Whether you’re in the early stages of strategic planning or preparing for a major relaunch, come ready to think differently - and walk away with ideas you can put to work at your own school.

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