Reframing Crisis Into Opportunity: Values-Aligned Crisis Communications
1:30 PM - 2:30 PM PT
Speaker(s): Amanda Darling, Director of Communications, Lakeside School, Mary Beth Lambert, Director of Marketing and Communications, University Prep, Myra McGovern, Founder and Principal, The Polaris Collaborative
Competencies: LeadershipIndustry/Sector Expertise
Experience Level: Level 3- Practicing Mid Level CareerAll Levels
Elective Session
Crises are coming faster than ever. Are you ready? Whether it’s a disgruntled employee acting out, an unexpected student death, or disclosures of historical sex abuse, there are core mindsets and skills that will make your team and school crisis-ready and resilient. Drawing from personal experience and public examples from across the country, two seasoned communications and marketing professionals and a crisis communications consultant share their advice for preparing for, working (and living) through, and making meaning from crises.