How do you turn a milestone anniversary into a movement? At Christ Church, the 500th year became more than a celebration - it became a strategic opportunity to re-engage long-lost alumni, spark fresh connections, and capture lasting engagement data.

In this session, an alum-turned-staff member and a fellow alumna share insights from both behind the scenes and as a participant in a remarkable year of activity — from sold-out black-tie dinners to bespoke scavenger hunts and commemorative merchandise. Discover how the program leveraged shared history and sentiment to boost attendance, drive reconnection, and enable smarter tracking through cross-departmental collaboration.