How can schools turn deeply held values into powerful fundraising tools? In this session, you’ll discover how the Gould Academy development team leveraged its strategic plan to identify core institutional values that resonated across generations. Their values-driven approach reignited alumni connections, inspired matching gifts and powered an annual fund campaign that exceeded its goal by 57%.
Through Gould’s story, you’ll learn how to distill your school’s values into a cohesive message, craft consistent storytelling across email, publications, and digital platforms, and launch campaigns that inspire alumni and parents to give.
We’ll then analyze data from more than 200 independent school campaigns to highlight how schools like yours leverage community‑centric engagement and messaging to boost participation and giving. You’ll walk away with a practical framework and ready‑to‑implement tactics to design a values‑based annual giving strategy that inspires your community.