The way people discover and decide to give is changing fast. Now, AI is at the heart of these decisions. Whether it’s ChatGPT, Gemini, or other large language models (LLMs), donors are increasingly turning to AI tools for recommendations, research, and decision-making. If your institution isn’t part of those answers, you’re invisible to a growing audience.

In this session, the Ubiq team will demystify how LLM “seeding” works and how schools can ensure their causes, campaigns, and giving opportunities are represented when AI tools generate results.

We'll discuss:
How LLMs source, rank, and “trust” information about organisations
Practical steps to optimise your digital presence for AI discovery
How to feed accurate, compelling narratives into the AI ecosystem to shape what’s shared about your school
Future trends in AI-driven philanthropy and how to get ahead

You’ll leave with a clear action plan to future-proof your advancement strategy, increase donor reach, and ensure your story gets told by humans and by AI.