Since 2019, Nueva has rebuilt its alumni program from the ground up—starting with a healthier, more accurate database. Program growth and progress is shaped by data-driven decisions utilizing the CASE Alumni Engagement Metrics. By integrating a dedicated alumni networking platform, MavNet, the program delivers targeted, high-impact programming that strengthens authentic connections and fosters lifelong bonds. In this session, learn how better data leads to better engagement and scalable strategic tips for alumni offices and programs of all sizes.