Informed by an analysis of the data on recent trends in annual giving, this session provides an opportunity for advancement leaders to take a step back and reflect on annual giving's evolving impact on independent school finances. Grounded in the context of larger philanthropic and financial changes, this session will allow participants to think about the role of annual giving in their school's financial model and how changes in their school's financial health might impact annual giving. This session will include detailed data trends that can serve as benchmarks for annual giving goal setting. Participants will take away thought-provoking and actionable questions to pose to their school leadership about the role of annual giving in their school's finances and ideas to strengthen the finance and advancement partnership.