Learn how an Oxford University college – the historic home of Alice in Wonderland – has transformed engagement tracking across its database, helping to drive better conversations and more targeted communications to strengthen its relationships.

Founded by Henry VIII over 500 years ago, Christ Church College runs a bustling advancement office covering major gifts, regular giving, events, publications, careers, campaigns and merchandise.

About a third of the college’s 15K database have donated, but historically it’s been very difficult to track the varied touch points within their community.

Join Christ Church Database Manager Teresa Midwinter and Alumni and Donor Kate Jillings to learn how the college has implemented innovative data rules, color-coded dynamic tagging, and a single, comprehensive activity view of interactions with alumni and donors to better understand and connect with its community.