Learn how to implement best practices in front loading your annual fund to exceed revenue goals at the end of the fiscal year by using a multi-prong marketing campaign that integrates direct mail, printed materials and #GivingTuesday email communications. Learn how to select a committee of volunteers with a deep affinity toward your school who will be the leaders and stewards of the annual fund campaign by pooling their contributions together to create a matching gift challenge to increase your average annual fund gift amount and overall campaign goals. Marketing tools such a recruitment, branding, digital assets, communications platforms, solicitation and stewardship will all be covered.