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CASE-NAIS Independent Schools Conference 2025

Better Together - An Effective HOS/Communications Director Partnership

Sunday, January 26, 2025
4:30 PM - 5:30 PM EST
Speaker(s): Jan Abernathy, Chief Communications Officer, The Browning School, John Botti, Head of School, Browning School
Competencies: LeadershipStrategic Thinking
Experience Level: All Levels
Elective Session
Communications and Marketing

Effective strategic communications is a key to a Head of School's success in leadership, and a vital tool for advancing the vision and mission of any independent school. Yet many school professionals do not understand and value the role, and why the Head of School/communications leader's relationship is one of the most important in an administrative team. In this session you'll learn the building blocks of this partnership, the skills communications professionals need to bring to the role, and what to do when, inevitably, challenges arise.

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