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CASE-NAIS Independent Schools Conference 2024

Striking Brilliance: The Influence of Brand Equity in Independent Schools

Sunday, January 21, 2024
4:30 PM - 5:30 PM CT
Speaker(s): Rachael Uriarte, Director of Communications, The Archer School For Girls
Competencies: Strategic ThinkingIndustry/Sector Expertise
Experience Level: All Levels
Elective Session
Communications and Marketing

Delve into the vital role of immersive storytelling, long-term vision, emotional buy-in, and innovative marketing driven by vision-based strategies. Discover the captivating magic that arises when these elements converge, creating powerful brand experiences that leave an indelible mark on how people view your school. Understand the significance of defining your school's brand in the Independent Schools Market, recognizing its role in driving success, differentiation, and long-term sustainability.

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