Employing Principles of Strategic Design in Marketing & Communications
Strategic design applies some traditional design principles to "big picture" systemic challenges; it redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions. With a transdisciplinary cross-departmental approach, Marin Academy deconstructed and redesigned the onboarding experience to create highly engaged brand evangelists who are eager to give back to the school.
In this interactive session, we will cover strategic design principles and share exercises designed to inspire and gather buy-in from other school administrators. This session will also cover ways to gather data and feedback to inform strategy and assess results. Join us as we explore how strategic onboarding infused with value-proposition can transform parent-school relationships.