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CASE-NAIS Independent Schools Conference 2024

Beyond the Barracks: Applying Military Strategy to Alumni Relations

Monday, January 22, 2024
10:45 AM - 11:45 AM CT
Speaker(s): Katy Steventon, Director of the Rugbeian Community, Rugby School
Competencies: LeadershipStrategic Thinking
Experience Level: Level 5- Expert Seasoned ProfessionalLevel 6- Leadership/ Transforming Seasoned Professional
Elective Session
Communications and Marketing
Alumni Relations

Discover the art of orchestrating a high-functioning advancement office while fostering a vibrant team spirit. Join Katy Steventon, Director of The Rugbeian Community at Rugby School - an independent school in England founded in the 1500's - and former British Army marketing strategist, as she unveils her expertise in creating operational excellence.

In this engaging session, Katy will delve into her experiences from the British Army and how they intersect with her role in launching impactful Rugbeian Community projects. Gain exclusive insights into the strategies that not only convey messages effectively but also reshape perspectives. Drawing from her military background, Katy will guide you through techniques to harness your team's strengths, establish psychological safety, and adeptly manage stakeholders.

This session promises to equip you with the skills to optimize teamwork efficiency, leverage individual talents, and ensure crystal-clear communication of your visionary plans. Join us to transform your approach and master the balance between precision and inspiration.

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