In the realm of philanthropy and fundraising, the concept of annual giving often brings to mind individual contributions. However, the success of an annual giving program is increasingly reliant on the collaborative efforts of various stakeholders. This session explores the idea of annual giving as a team sport, where the synergy between donors, volunteers, staff, and the broader community drives a shared mission forward and makes game-winning shots. By examining Westminster’s annual fund program and strategies, this session will shed light on the importance of fostering a collective mindset engaging all participants in the journey of philanthropy, and share tactics for how to develop an integrated fundraising and marketing strategy to increase donor acquisition and meet campaign goals.