Alumni engagement is widely recognised as important, but many institutions still struggle to articulate and evidence its true impact. Too often, measurement focuses on activity rather than outcomes, limiting how effectively alumni engagement can inform strategy, support fundraising, and demonstrate institutional value.

This interactive session will explore how institutions can build on existing data, including the CASE Insights on Alumni Engagement, to move from measuring activity to evidencing strategic engagement and impact over time.

Drawing on emerging practice from the University of Oxford, we will share a practical framework for understanding and measuring alumni impact across areas such as student experience, research relevance, global advocacy, access and outreach, leadership, and community building. We will also explore where we can take this in the sector, including early discussions about how to get more from the CASE Insights survey.

Participants will explore how to measure engagement as a journey, define meaningful outcomes, and connect alumni activity directly to institutional priorities, demonstrating how alumni make meaningful contributions to our institutions beyond fundraising.
Learning outcomes

By the end of the session, participants will be able to:
• Reframe alumni engagement measurement from activity tracking to outcome and impact
• Identify a set of meaningful indicators aligned to institutional priorities
• Apply a simple framework to map alumni contributions to strategic goals
• Use CASE Insights data more effectively to benchmark and strengthen internal narratives
• Build a clearer, evidence-based case for alumni engagement with senior stakeholders