Workshop - ROI: In For a Penny, In For a Pound…Or Are You?
3:30 PM - 4:30 PM GMT
Speaker(s): Robin Leonard, Director of Development, Birmingham City University, Francesca Hewitt, Senior Campaign Advisor, Courtauld Institute of Art, Gordon Cox, Director, Academic & Education, Philanthropy Company
Workshop
Does ROI really show success? Your Director of Finance or External Advisory Board might be fixated on Return on Investment, but is it the true measure of your office's success? In a time of financial strain, justifying your work has become more critical than ever. Fundraising often requires a long-term approach how does that align with institutions needing immediate results? Join us for three perspectives from diverse institutions and office sizes, sharing real experiences navigating internal and external ROI discussions and the complex connection between fundraising success, and impact and ROI.