Workshop - The power of storytelling: Different Approaches to Content Creation
3:00 PM - 4:00 PM GMT
Speaker(s): Grace Sims, Communications Content Manager, University of Bristol, Gemma Livingstone, Marketing Manager, University of Edinburgh Business School, Jane Short, Alumni Communications Manager, University of Edinburgh Business School, Tara Washington, Digital Marketing Manager, University of Birmingham
Workshop
From fundraising to social media, student recruitment campaigns to alumni profiles, how are we curating and creating the best content we can? How can we harness authentic voices and experiences to tell the story of our universities and build brand consistently? What content performs best? And how can we maximise the content we have across different channels and purposes?