In an era of volatility and declining public trust, resilient brands in higher education are those that combine credibility, culture, and insight to create a sustainable “trust dividend.” This practical, hands-on workshop will help participants diagnose their institution’s current brand resilience, identify risks and quick wins, and explore how lived values and data-informed decision-making can strengthen long-term reputation. Through interactive tools and peer discussion, delegates will leave with a clear framework and actionable steps to build credibility, align culture, and embed insight into their brand strategy.