Roundtable - Revitalising Energy Mid-Campaign: Keeping Momentum Alive in Long-Term Fundraising
Campaigns are marathons, not sprints and even the most ambitious university fundraising efforts can lose energy once the initial excitement fades. Midway through a campaign, teams often face familiar challenges: donor fatigue, competing institutional priorities, leadership transitions, and volunteers whose early enthusiasm has waned. Yet, it’s precisely at this point that momentum matters most. This roundtable invites participants to share practical approaches to sustaining engagement and motivation throughout multi-year campaigns. How can we re-ignite excitement among staff and volunteers? What strategies help leadership stay visible and invested once the campaign is underway? And how can milestones, storytelling, and refreshed case messaging be used to inject new life into the effort? Participants are encouraged to bring successes and challenges to the table, with the aim of leaving the session with peer-tested ideas to re-energise their own campaigns.