This interactive session, led by experts in internationalisation with several decades of experience at various UK and European institutions, will explore the development of a strong international value proposition—a crucial component of any institutional strategy aiming to achieve growth, diversification, and global engagement.

Drawing on experiences from The IC Global Partnership and real-world examples from the University of Leicester and NCUK, the discussion will unpack how a compelling international value proposition can enhance positioning, guide market diversification and align internal stakeholders. Participants will be able to share their own institutional approaches and challenges, and the speakers will share their own experience and practical steps for defining, communicating, and refining an international value proposition

The session will conclude with key takeaways, suggested actions, and opportunities to continue the conversation.