Roundtable - The Power of Native Language Advertising in Higher Education
8:30 AM - 9:15 AM GMT
Speaker(s): Ece Koseoglu, Marketing Campaigns Officer, Loughborough University
Roundtable
Go through a ‘Choose Your Own Adventure’ type of thought exercise where you can put yourselves in the shoes of a prospective international student. With the help of an interactive booklet, the session will go through a short exercise to then open up discussions to the table around how native language and cultural transcreation can help us form connections on a deeper level with our target audiences.