Roundtable - The Inside Story: Developing an Exceptional Digital Alumni and Supporter Magazine
8:30 AM - 9:15 AM GMT
Speaker(s): Lauren Cain, Senior Communications and Engagement Manager, UCL, Bryony Merritt, Associate Director of Alumni and Campaign Engagement, University College London (UCL)
Roundtable
In this session you will learn about:
Managing the transition from a print magazine to a digital one
Making a digital product feel special
The digital magazine production process
Maximising the impact of agency relationships
Using audience segmentation to achieve your magazine's objectives
Considering the role of a magazine within a wider supporter/alumni journey