Donor engagement has shifted significantly since the pandemic, with many institutions reporting lower attendance at large-scale reception events and higher returns from philanthropy-focused, intimate, themed dinners or innovative online gatherings. This interactive roundtable will explore how prospect and donor event strategies are evolving to meet changing expectations, improve return on investment, and deepen relationships to secure philanthropic funding.

We will share brief examples of how we have shaped our own events programme utilising data insights from both domestic and international events in the last five years, before opening the floor for participants to exchange ideas on what’s working now, what’s not, and how success is being measured. Together, we’ll examine the drivers behind these changes, compare new and traditional event formats, and generate practical ideas that participants can adapt for their own programmes.